Why New Year’s Resolutions are Crap

Happy New Year everybody!

January is usually the time of the year when every personal trainer gets excited. They get to create marketing about the New Year and attempt to get a lot of new clients who want to get healthy for the year ahead. I have in fact been one of these trainers and have tried cheesy marketing for the last 3 years around the New Year. Well, not this year and let me tell you why.

New Year’s Resolutions are usually made in between glasses of champagne and hugging your friends in an inebriated state. They are rarely made with any deep level of thought or strategy. It should then come as a very little surprise that they are not met.

I sent you an e-mail last month about the motivation of pain and pleasure. The activity in that e-mail will help you enormously in this process. The ideas presented here are a repeat of these concepts but I believe that they are so powerful and worth saying again

I am in the business of helping people get healthy. People need a BIG reason to get healthy. This reason needs to be so powerful that it will help overcome the obstacles that will occur along the way. So if you are looking to get healthy in 2012 the start by asking yourself WHY.